Vaccine brings hope, but at-home fitness companies take a hit

Pfizer’s announcement that its COVID-19 vaccine trials were seeing success in preventing infection has people around the world hopeful.

But, “stay-at-home” companies, like the fitness giant Peloton, saw their stocks tumble, as the vaccine could signal a possible safe return in the future to places like gyms. Peloton and others have thrived during the pandemic, as consumers looked for ways to say in shape at home.

I was a fan of my Peloton bike before coronavirus, but, like many, saw its real value amid the pandemic. Whatever way you choose to work out, at home or the gym, be well.

– Lyndsey Brzozowski, Bascom Communications & Consulting