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Basketball in a bubble

by The 100 Companies
Basketball in a bubble

With COVID-19 cancelling the NFL preseason and keeping fans away, America’s yearning for sports. The NBA’s response? Enter the bubble.

Okay, so it’s not an actual bubble, but basically the NBA has cornered off its own section of Disney World in Orlando to create a COVID-free zone. Once in, you cannot leave. Reporters, players, staff – everyone is tested and only given full access once they return a week’s worth of negative results.

Of course, there have already been reports of players breaking the rules, but here’s to hoping it works. We need sports. The bubble may be our best bet.

McKinley Lewis, On 3 Public Relations

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