Cyber Monday has quickly become one of the biggest shopping days of the year, with this Dec. 2 promising to exceed 2018 sales. Adobe Analytics reports 2018 online sales set a U.S. record at $7.9 billion, 19% above the previous year.
Last year on Cyber Monday, Amazon celebrated its biggest shopping day in company history, with more items ordered globally than any other day. It’s expected to surpass that record again this year.
Cyber Monday began in 2005 after retailers noticed online sales soared the Monday after Thanksgiving. The term was coined by the National Retail Federation’s Shop.org.
– Laura Rambo, On 3 Public Relations