Podcasts have grown in popularity over the years, with 57 percent of Americans reporting that they’ve listened to a podcast at least once in 2021, up from 55 percent in 2020 and 51 percent in 2019.
Why is that? Probably because, whether listeners are hooked on true crime or prepping to land their dream job, they can easily find exactly what they’re looking for with one of the 1.96 million different podcasts currently hosted by Apple.
So, next time you’re tempted to listen to the same album you’ve listened to since high school, maybe you should check out a podcast instead.
– Aly Coleman, On 3 Public Relations