Humans are highly visual. While long content can attract and hold our attention, the proper visual aids can do a lot to trigger an immediate response and increase consumer engagement with your brand and business.
By putting out ephemeral content through Instagram Stories or Facebook, you can get your audience’s attention, enough to get them to your product or service pages. Additionally, 45 percent of people watch over an hour of Facebook and/or YouTube videos weekly. Take advantage of that by creating videos for your brand’s digital channels, including LinkedIn. Use them to introduce your product, team or services regularly.
– Eric Olsen, Fasturtle