If you are in the PR/marketing world, you undoubtedly read AdWeek.com, which was my first stop to survey how major brands were covering Women’s History Month.
From HerSHEy’s candy bars, to Interflora depicting gender inequality stats through floral advertising, to Mattel’s unveiling of the Eleanor Roosevelt doll through its Inspiring Women series, these brands didn’t disappoint.
Women’s History Month is a celebration of women’s contributions to history, culture and society, which originally began as a weeklong recognition in Sonoma, Calif. in 1978. In 1981, the U.S. Congress passed a resolution commemorating the week, with an official month-long acknowledgement in 1987.
– Christina Johnson, On 3 Public Relations