Business Tips

A personal website is a great way to make an impressive first impression online.

Influencer marketing has become an increasingly larger slice of the work that all agencies perform, with most agencies directly involved in influencer negotiations.

What better time of year to hone your affable attributes than the holidays? Much like social media platforms, networking “in the flesh” requires a certain strategy.

American Express started Small Business Saturday, the day after Black Friday on Thanksgiving weekend in 2010.

Online and telephone scams have become more sophisticated in their attempt to take our identities and ultimately our money, now targeting those seeking employment.

Not all companies — or company stories — are the same.

Managing up is not as taboo of a concept anymore — rather, it is necessary to maintain camaraderie in the workplace.

Is your business effectively reaching and communicating with your target audience and customer? Are you meeting them where they’re at and understanding their pain points of how you can best serve them? What about your online presence, are you putting your best foot forward across your website and social media pages to ensure you’re attracting the right audience? It is important as business leaders to ask these questions often, to ensure you are heading down the right path.

You never know what might come from a conversation with a stranger. Whether it’s a potential customer, employer, investor, etc.

It’s no surprise that stories are powerful tools in marketing, but storytelling can frequently come easier to B2C companies than B2B firms, particularly those that provide complex services.

Several of us struggle with making decisions — ranging from what to make for breakfast, to choosing which of the top two candidates to hire.

Graduating college and entering the workforce is always a tough change, but this year especially so.

I’m not an expert in the parenting department but I do work full time and have a very feisty one-year old who keeps me busy.

Since bottoming out last year, the stock market has experienced incredible growth.

As the COVID-19 vaccine becomes more widely available to Oklahomans, many businesses may start bringing employees back to the office after more than a year of remote work.

Let’s make something clear: Brand journalism is not a replacement for traditional journalism.

Quick thinking is a valuable asset in a world that continues to change and accelerate rapidly.

Next month marks the one-year anniversary of my last flight, after which all in-person business meetings abruptly became Zooms.

An Oracle and Workplace Intelligence study showed that 78% of employees said the pandemic negatively impacted their mental health and 76% of workers believe their company should be doing more to protect their mental health.

The design of your website – down to the font, color and image quality on each page – can make or break your business.

I miss airline travel. I’ve not been on an airplane since the first of March.

Creating raving fans for your company requires an intentional process – one that is as persistent as it is consistent.

LinkedIn has become one of the most powerful ways for professionals and businesses to connect.

It’s a digital world out there, particularly as consumer experiences are increasingly centered on screens, rather than storefronts — or maybe both.

Color is the first thing you will notice about a brand or product.

When establishing a video interview, ensure there is a backup plan in the event of a technology glitch on either side i.e., phone numbers, emails, instant messages, etc.

Podcasts have become increasingly popular in the young leader’s toolkit, with 37% of Americans listening to podcasts monthly.

You might be surprised to learn your leadership style is largely dependent on your personality traits.

While the pandemic effects on businesses have been unprecedented, it’s not the first time most have found themselves at some level of crisis, and it likely won’t be the last.

More than ever, the value of an authentic story — and storyteller — is critical.